Can brands make reusable packaging more attractive than single-use plastic? NFTs could be the answer

Emma Samson, World Economic Forum Plastics & Pollution

Can brands make reusable packaging more attractive than single-use plastic? NFTs could be the answer
S'well on Unsplash

Despite this many brands are reluctant to believe their customers can change their throw away habits.

Next-generation reward schemes using digital currencies could accelerate the circular economy.

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